— What we do

We build, ship, and run the systems that keep your business moving.

Five practice areas. One team of operators. No subcontractors, no white-labelled strangers. You talk to the people who write the code.

01 · Flagship product

AI-powered business solutions

The work that defines us now. Our SaaS product Danson AI is a multi-channel AI receptionist that lives on your WhatsApp, Messenger, Instagram, web chat, and phone lines — answering in your brand voice, booking straight into your calendar, and updating your CRM in real time.

Typical fit: Real estate · Medical · Legal · Agencies · E-commerce

Explore Danson AI →

What's included

  • Multi-channel: WhatsApp, Messenger, Instagram, web chat, phone
  • Trained on your FAQs, services, and tone of voice
  • Native calendar booking (Google, Outlook, Calendly)
  • CRM integrations: HubSpot, Zoho, Pipedrive, and custom
  • Privacy-first: UK-hosted, GDPR-compliant, no data resold
  • White-label: your customers see your brand, not ours
02 · Bespoke builds

Custom software development

When off-the-shelf doesn't fit, we build. Web apps, internal tools, mobile, APIs — Django, React, TypeScript, Python. Production-grade from day one, not throwaway prototypes dressed up as products.

Typical fit: Startups with budget · Agencies with specialist needs · Established UK SMBs modernising stacks

Scope a build →

What's included

  • Full-stack web applications
  • iOS / Android native and cross-platform
  • API design, integration, and documentation
  • Data pipelines and ETL systems
  • Background job systems (Celery, queues, schedulers)
  • Auth, payments (Stripe, PayPal), subscription billing
03 · Process design

Business process automation

If your team does it more than twice a week, it probably shouldn't. We audit workflows, wire up integrations, and ship automations that quietly remove hours from your week. Measured in time saved, not dashboards built.

Typical fit: Growing agencies · Clinics · Law firms · Ops-heavy teams

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What's included

  • Workflow mapping and audit
  • CRM ↔ email ↔ calendar ↔ billing sync
  • Document generation (contracts, invoices, reports)
  • Lead routing and qualification
  • Scheduled reporting to Slack, email, or Notion
  • Zapier, Make.com, and custom middleware
04 · Our roots

Digital marketing

The service that started Danson five years ago. SEO, paid social, content, and campaigns — now strengthened by the AI and automation layers we build for the same clients. Marketing that compounds, not campaigns that vanish.

Typical fit: UK SMBs scaling beyond word-of-mouth · Specialist service businesses

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What's included

  • Technical and content SEO
  • Google Ads, Meta Ads, LinkedIn Ads management
  • Content strategy and production
  • Landing page and conversion rate optimisation
  • Monthly reporting with actionable next steps
  • AI-assisted campaign analysis and copy
05 · Fast sites

Web development

Websites that load in under two seconds, rank well, and don't break when you add a page. We build on WordPress, custom stacks, or headless setups — whatever fits the team that will maintain it after launch.

Typical fit: Professional services · Premium consumer brands · B2B SaaS

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What's included

  • Custom WordPress themes (no page-builder bloat)
  • E-commerce (WooCommerce, Shopify, custom)
  • Headless CMS (Sanity, Strapi, Payload)
  • Landing pages and campaign microsites
  • Accessibility (WCAG AA) and performance budgets
  • Post-launch monthly care plans

Not sure which one you need?

Most of our projects touch two or three of these at once. Let's have a 30-minute call and work out the real shape of the work.