Marketing that connects to your stack — not just your inbox.
SEO, paid media, content, and creative — designed around the AI and automation that handle the leads we generate. The service we started on, now reinforced by everything else we build.
Marketing that ends in a booked job, not a lead form.
We’ve run digital marketing for UK service businesses for over five years. Most marketing agencies optimise for the metric they get paid on — leads, traffic, click-throughs. The problem is that those metrics often disconnect from what actually grows the business: booked appointments, signed contracts, repeat customers.
Our marketing is wired into the same AI and automation systems we build. So when an ad generates a lead, the lead lands in your CRM, gets qualified by your AI agent, and books an appointment — automatically. We measure to the booking, not to the click.
Three things our marketing does differently.
Closed-loop reporting
We track ad spend → lead → qualified lead → booked appointment → revenue. Most agencies stop at "lead". We don't.
Built on your AI layer
If you run Danson AI, every paid lead is qualified and booked instantly. Your cost-per-booked-appointment is what we report on, not your cost-per-click.
No agency theatre
No 40-page strategy decks. Monthly reports are tight, action-focused, and written by a human (with AI assistance, fully disclosed).
Four phases. One discipline.
Audit & baseline
We measure what's actually happening — not just what your dashboards say. Most audits surface 2–3 quick wins worth more than the audit itself.
Strategy & tracking
Set up proper conversion tracking (most accounts have it broken), define the KPI that ties to revenue, agree the budget split.
Execute
Campaigns built, launched, optimised. Content shipped on cadence. Creative iterated weekly based on what's working.
Report & refine
Monthly call. What worked, what didn't, what we're testing next. Decisions get made in the meeting, not in a follow-up.
The mix that earns its budget.
SEO (technical & content)
Technical fixes, content built around real search intent, link earned through genuinely useful work. We don't buy links.
Google Ads
Search, Performance Max, demand gen — set up properly with conversion tracking, negative keyword hygiene, and weekly optimisation.
Meta Ads
Facebook + Instagram. Lead-gen and traffic, with creative tested in proper rotation, not "set and forget".
LinkedIn (B2B)
For B2B service businesses where the customer lives on LinkedIn. Sponsored content, lead gen, ABM campaigns.
Content & SEO writing
Blog posts, landing pages, lead magnets — written by humans with AI-assisted research, fact-checked, in your voice.
Conversion-rate work
Landing pages, form testing, trust elements, AI live-chat — all the things that turn the traffic you've already paid for into actual enquiries.
Before you switch agency.
What's the minimum engagement?
3 months for paid media (it takes that long to learn an account properly). 6 months for SEO. We don't take shorter retainers — they don't work for either of us.
What does it cost?
Marketing retainers start at £1,500/mo for a single channel and scale based on scope and ad spend managed. Ad budget is separate (yours, paid directly to the platform). We're transparent about what we charge and why.
Will you work with our existing creative team?
Yes — happily. We've collaborated with internal teams, freelance designers, and other agencies. We define the strategy and channels; your team can produce the creative if that's the cleaner setup.
Do you do SEO link-building?
We earn links through genuinely useful content, digital PR, and outreach. We don't buy links — they don't work long-term and they put your domain at risk. If you want a link-buying agency, we'll point you elsewhere.
How do we know it's working?
Closed-loop reporting. We track all the way from ad spend to booked, qualified appointment. The number we care about is your cost-per-booked-job, not your CPC. You see it in every report.